Amica Pro was designed by Dave Rowland and published by Schizotype.
Amica Pro contains 18 styles and family package options.
Welcome
Amica Pro, a workhorse sans designed to give your branding a friendly, approachable look. What is it that makes a typeface friendly? Schizotype undertook extensive research* in this and the results are in! To cut a long story short, friendliness in sans serif fonts can be summed up in two words – short and fat. Basically, think Danny DeVito in letter form. The shortness in
Amica Pro is achieved (somewhat counterintuitively) by pushing up the x-height. This, coupled with short ascenders and descenders, gives the text a squat appearance. For the fatness, that's easy in the bolder weights, but how to carry this through to the lights? Here, the fatness equates to roundness, so the letterforms, even if the stroke weight is light, have a rotund appearance from the wideness and roundness of the circular glyphs.
When thinking about friendliness, we think about inclusiveness. To this end, Amica Pro supports a super wide range of latin-based languages, as it uses Underware's Latin Plus character set, as well as extra support for Vietnamese.
Amica Pro is best used for branding, logos, infographics etc. It will give your UI a friendlier feel, but that doesn't mean it's not serious. There are many useful typographic features, including alternates, numerous figure styles, automatic fractions and case-sensitive forms. The italics are carefully optically corrected 'sloped romans' and as such they are the same width as their upright equivalent, so changing your copy to italics will not mess around with the spacing.
*I looked at a few fonts and drew some lazy conclusions.
Font Family:
· Amica Pro Thin
· Amica Pro Thin Italic
· Amica Pro Ultra Light
· Amica Pro Ultra Light Italic
· Amica Pro Extra Light
· Amica Pro Extra Light Italic
· Amica Pro Light
· Amica Pro Light Italic
· Amica Pro Regular
· Amica Pro Regular Italic
· Amica Pro Medium
· Amica Pro Medium Italic
· Amica Pro Bold
· Amica Pro Bold Italic
· Amica Pro Extra Bold
· Amica Pro Extra Bold Italic
· Amica Pro Black
· Amica Pro Black Italic
File Size: 20.62 MB
Tags: alternates,
approachable, arrows,
branding,
circular,
clean,
contemporary,
cute,
extended,
fashionable,
fat, fractions,
friendly,
geometric,
grotesk, high x-height,
infographic,
legible,
logo,
magazine, masti,
multilingual,
readable,
round, sans,
sans-serif,
short,
signage,
technical,
technology, text, ui, ux,
vietnamese,
warm,
web,
wide,
workhorseRelease date: September 28, 2019
You can use this font for:
- Design projects: create images or vector artwork, including logos
- Website publishing: create a Web Project to add any font from our service to your website
- PDFs: embed fonts in PDFs for viewing and printing
- Video and broadcast: use fonts to create in-house or commercial video content and more
- The fonts are designed to work on MacOS (Apple) and Windows (Microsoft)
Download now