Baldwin began after stumbling across an empty box labeled APPLES printed in thick, bold letters. What really stood out were the two P’s and how the bowls weren’t perfect semi-circles. With those five letters as a foundation, all that was left was to determine the forms of the rest of the characters. It wasn’t long until Baldwin came to fruit(ion). The heavy-weight and unique letterforms make Baldwin perfect for headlines, subheaders, badges, and more. Enjoy!
The entire character set can be viewed on the fifth slide. This is an all-caps font and does not include lowercase.
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