The family is titled Brassie. Brassie's goal is to be a versatile typeface, but also one that has sports inspiration and influence. The font has a geometric base with slightly rounded edges to let it be just as smooth as a buttery wedge shot on the 18th hole of your round.
Brassie Regular will always be free. The family is on an introduction sale of just 15$ for all 3, at the end of the 2 week sale you can grab each one separately for a bit more so get it while it's hot! If you'd like just the regular weight, hop over here and get it http://goo.gl/xAYrF.
Enjoy!