Designed in 1935 by William Addison Dwiggins,
Electra has been a standard book typeface since its release because of its evenness of design and high legibility.
In the specimen book for
Electra, Dwiggins himself points out the type's identifying characteristics:" The weighted top serifs of the straight letters of the lower case: that is a thing that occurs when you are making formal letters with a pen, writing quickly. And the flat way the curves get away from the straight stems: that is a speed product."
Electra is not only a fine text face but is equally responsive when set at display sizes, realizing Dwiggins' intent when he set about the design: "...if you don't get your type warm it will be just a smooth, commonplace, third-rate piece of good machine technique, no use at all for setting down warm human ideas, just a box full of rivets....I'd like to make it warm, so full of blood and personality that it would jump at you."
File Size: 4.22 MB
Tags: 20th-century, book, book text, elegant, formal, m-formula, mid-century, optical sizes, personal text, serif, square serif, text, transitional
Release date: December 3, 2007
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