Excite is a neo-grotesque typeface named after an x-height that’s as tall as
you can get without compromising the distinction between upper and lower case, helping to make
it extremely readable both in print and on screen. It is modern and spacious, has short ascenders
and descenders, and an airiness augmented by using both horizontal and vertical endings of open
characters like C, S and 3. Unusually for a neo-grotesque, Excite has a clean, contemporary, single
storey lowercase A. Other distinctive features include a hexagonal dot/period, and the dog-leg tail of
the Q. To avoid confusion between similar characters, Excite uses features like horizontal bars on the
capital i and a curved tail on the lowercase L.