The goal was to create a font that felt like it was hand made and evoked a very personal, human feel. I wanted to saturate every letter of Jokal with a unique character. To accomplish this, every letter started with a pencil sketch on paper and a little bit of imagination.
Once the drafts were complete, letter sketches were brought into Illustrator. While guides and a grid were used to promote consistency throughout the font, the irregularities of the sketches were intentionally kept to preveserve unique traits of Jokal that were imparted by the pencil.
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