Are you watching closely? We know what you’re looking for—the secret. Comicraft’s magic formula, our Legendary Legerdemain. But you won’t find it because of course, you’re not really looking. You don’t really want to work it out. You want to believe in the magic.
Every great Comicraft font consists of three parts. The first part is called “The Pledge”. Comicraft shows you an ordinary looking font: A through Z, nothing more than the letters of the alphabet, unaltered, normal. But of course… they aren’t. The second part is called “The Turn”. Comicraft takes the ordinary letters of the alphabet and makes them look extraordinary. Now you are peering closely—you convince yourself you’re looking for the secret… even though you really don’t want to know. You want to be fooled. And you are! But don’t applaud yet. Because making something extraordinary isn’t enough…
That’s why every Comicraft font has a third part, the hardest part, what we call “The Prestige”. That’‘s when we have to SELL the font. And that’s the real trick.
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