Watch type designer Aaron Sechrist (a.k.a OKpants) ask random strangers on the streets of Cleveland, Ohio what they thought of our new font. Hilarity ensues. Watch the video in the preview images or here: https://youtu.be/GRzFrZ7Gc6U
A HYPNOTIC AND STURDY GEOMETRIC FONT THAT PAYS HOMAGE TO ITS 20TH CENTURY ROOTS (WITHOUT BEING A CHEESY TRIBUTE)
WHAT IS LEUTNER?
Named after the dining hall that Aaron would sneak into while attending art school, Leutner is an eyeball-grabbing, hypnotic and sturdy geometric font inspired by the late 20th century (while still maintaining it's own unique personality).
It's also a four typeface, layered type system. So you can create eye-catching typography in seconds.
WATCH AARON SHARE HIS FONT WITH RANDOM STRANGERS ON THE STREETS OF CLEVELAND (MUST WATCH)
What happens when a type designer asks people on the street what they think of his new font?
In this promo video for the new font from OKpants, type designer Aaron Sechrist does just that.
He took a camera crew, font samples and his bigger than life personality to downtown Cleveland, Ohio. Then he asked random people on the street for their opinion on his new type system. Trust me, you don't want to miss this video.
Click the link below to watch the video now (I guarantee you'll get a laugh) https://youtu.be/GRzFrZ7Gc6U
WHAT'S A LAYERED TYPE SYSTEM
A layered type system like Leutner takes all of the hassles out of building great looking type work.
Let's say you wanted to create some custom 3D type with your run-of-the-mill font. You'd have to manually build of the 3D elements, add fill layers, and then tweak each layer to try to get it all lined up and looking good.
With a font like Leutner the process is effortless (but still gives you tons of control to tweak it how you like).
All you have to do is type your words, choose a color, copy and paste the font on top of itself, and then choose your next layer (Main, Fill, Base or 3D). By mixing and matching font styles and colors you can build amazing looking type work in seconds.
FONTS LIKE THIS SELL FOR $200
It's true. Look on any popular font site for a quality layered type-system and you'll find fonts like this retailing for $200 or more!
Luckily, Aaron is an awesome dude and insisted that we sell this font at a price that made it affordable for all designers. So as an early bird buyer you can purchase this font for the embarrassingly low price of $15 (retail $30).
YOU HAVE A CHOICE TO MAKE...
You can spend $15 on a burger, fries and a milkshake (approximately 1800 calories) and if you're anything like me it will be gone in 10 minutes... OR you can buy Leutner at this special early bird price and have a layered type system that you'll use for years to come.
ABOUT AARON SECHRIST
Aaron Sechrist of OKpants
Aaron is the owner of the one-man independent design studio OKpants. Aaron has worked with cool people and brands like Patton Oswalt, Red Bull, and The Smithsonian Institute. His posters have also been immortalized in the Rock & Roll Hall of Fame and Museum.
SPECIAL THANKS
Great videos like the one on this page don't just happen by chance. It takes a talented team that want to make great work. Follow these guys at the links below (bonus points for letting them know you loved the video!)
Shot and directed by Lee Sechrist http://sechristvideo.com/
Special thanks to Jimmie Graham https://www.facebook.com/jimmie.graham.9
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