The Backstory Scoop
Since the early 1980's, the automotive industry has been developing geometric/technical style logotypes for car chrome labels. The styles are ripe with inspiration for great font families, but surprisingly, many of these sleek logotypes are lacking an expansive family to enhance and express their brand in a richer sense, becoming true brand workhorses. The Lustra family finds its origin of inspiration in the HYUNDAI automotive company logo, and from there expands to an 8 font family of weights.
Lustra celebrates the techno display styling of the inspiration logotype, transcending its brand inspired origin to give birth to a font family that pulls on modern and historical styles. It inherits a sturdy yet approachable style with its uniform stroke forms and curves, and goes on to include a lowercase, numerals, and a comprehensive range of weights, creating a straightforward, uncompromising collection of typefaces that lend a solid foundation and a broad range of expression for designers.
Here's what's included with the Lustra Family bundle:
Here's why the Lustra Family is for you:
Share your work with me by sending me a message through Creative Market. We are currently working on our website and would love to feature designers work on our site and via social media when ready. Plus, we love to see our fonts get used in both traditional and unexpected ways!