Big Joe Mufferaw was a legendary Ottawa valley hero; a giant of a man renowned for his strength and simple, good nature. Mufferaw, the font, aspires to the same qualities; strong but friendly and uncomplicated. The well-defined but playful shapes have a slightly rustic bent and low x-heights give the illusion of weightiness without being squat or heavy. The wide letters are easy going at most sizes and have a comic book friendliness and appeal.
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