Typefaces don’t simply appear fully formed to a designer, even with a clear concept in mind. They evolve naturally during the design & development process. Out of the current ‘Artytype’ collection, Omni has evolved the most, being a stripped back offspring from several exploratory exercises.
At first glance and particularly at small scale, you’d be forgiven for thinking the basic characteristics have a conventional outlook; but on closer inspection, it’s own distinctive, clean cut, subtle styling becomes apparent, revealing enough personality to stand alone or complement a wide variety of projects. Subsequently, it’s a font that won’t go out of style quickly and may even become a modern classic in time.
The Omni family has 2 distinct styles, sans and serif, each style being available in 4 weights; all 8 fonts have slanted options to match making a total of 16 fonts.
Dictionary definition of omni: Combining form - Of all things, in all ways or places. Quite an apt name for a font with ubiquitous aspirations.
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