Primot was designed by Rodrigo Saiani and published by Plau.
Primot contains 1 style.
Primot is an upright script heavily influenced by italian gelaterias. After releasing 3 sans serifs, we were looking for an opportunity to design a display type with less constraints for legibility and expression. We started playing with brush lettering and looking into vintage scripts from different eras. Some cool things that made it into
Primot were some unusual vertical connections and the sweet brush flairs in the letter endings.
From that point on, we set out to create a beautiful looking vertical script – something we don't see that often – in which each word set could would make a nice piece of graphic design (think logos, video game titles, shop windows etc.).
We also made it smart by including hand-lettering inspired features such as initial and final forms for letters, contextual alternates and swashes. The result is a versatile 900+ glyphs display typeface, suitable for a wide range of applications. We hope you have as much fun with it as we had designing it!
And while we're here, you may like that it also pairs beautifully with our sturdy sans-serif family Motiva Sans.
Font Family: Primot
File Size: 12.46 MB
Tags: alternates,
app,
application,
branding,
brush,
chocolate,
confident,
connected, contextual alternate,
cool,
curly,
cute,
display,
fancy,
feminine, fontes brasileiras,
friendly,
greeting,
handwriting,
headline, high contrast,
holiday,
intelligent,
invitation,
italian, laid-back, letterpress, ligatures,
logo, logotype, opentype,
packaging,
retro,
romantic,
script,
smart, stylistic set,
swash,
sweet,
system,
title, upright script, variations,
vintage, voluptuous
Release date: January 1, 2014
You can use this font for:
- Design projects: create images or vector artwork, including logos
- Website publishing: create a Web Project to add any font from our service to your website
- PDFs: embed fonts in PDFs for viewing and printing
- Video and broadcast: use fonts to create in-house or commercial video content and more
- The fonts are designed to work on MacOS (Apple) and Windows (Microsoft)
Preview:
Download now