The font is named in honor of Alexander Rodchenko, artist, sculptor, photographer, and graphic designer. One of the founders of Constructivism. For his contemporaries, Rodchenko’s radical art was full of utopian possibilities. It marked the end of easel painting – perhaps even the end of art – along with the end of old norms and practices. It cleared the way for the beginning of a new life, a new mode of production, a new culture. Rodchenko later proclaimed, “I reduced painting to its logical conclusion and exhibited three canvases: red, blue, and yellow. I affirmed: it’s all over.”
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