Ruth Script is perfect for neon signs, we took as referents some of these signs found in the street, especially those hanging in bars, billiard halls, motels and night clubs, we also took into consideration the Photo-lettering One Line manual to solve ligatures and alternatives (We want to thank Ed Ronthaler for that treasure to study and learn).
The scripts can be considered as a compendium of connections, aesthetic and functional alternatives, where all the possible word combination is a universe depending on the language and the user’s creativity.
We have developed a project that offers to our customers a bridge that connects the brush with the digital typography through a partial vowels and consonants control and ligatures with opentype programming.
We know that the scripts make typography users, fall in love. That is why we have created a type font that achieves all the demands and requests for any project where our font can be applied. Ruth Script was designed with patience and love, with the purpose of recovering the work done by those people who have been working as letterer during decades and that have left us hundreds of guides, books and videos. A great legacy!
We want to invite you to use Ruth Script in your projects and fall in love with ESTUDIO CALDERÓN’s new daughter.
SPECIMEN: https://goo.gl/Jn6ciB
ENJOY IT!
Estudio Calderón www.estudiocalderon.com
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