I was inspired by the Creative Market Community to design a typeface that I felt like I was looking for. I took the perspective of the client and I wanted something that looked progressive by nature and yet seamlessly timeless. I wanted it to feel vintage and yet clean. I wanted something that I could instantly dial the identity of the font up and down. By toggling between lower and uppercase on the keyboard with a few of the characters (i.e.; "Aa, Oo, Ss). These few characters when used can display instant gratification and allowing you to recognize an opportunity to inspire you to enhance your project in an instant.
I'm really excited to hear what you think. Thank you for allowing me to join you in this community. I can't wait to see how you might be use ZYFR in your projects.
Good luck and happy kerning!
Jeffery P. Ese
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